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The Ultimate Guide to Building a Skincare Routine for Normal Skin

A step-by-step guide to creating a...

How to evaluate before-and-after claims in aesthetic marketing

Before-and-after images are the most common evidence format in aesthetic marketing. They are also the format most affected by photographic variables that have nothing to do with the treatment being advertised. Here is how to tell the difference.

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Latest In Skincare

Borrowed from the clinic: protocol design principles that make at-home devices deliver results

Dermatologists achieve consistently better outcomes than at-home device users, and the device is only part of the reason. The more significant advantage is protocol design: structured treatment plans that optimize how, when, and in what sequence the device is used.

How to evaluate before-and-after claims in aesthetic marketing

Before-and-after images are the most common evidence format in aesthetic marketing. They are also the format most affected by photographic variables that have nothing to do with the treatment being advertised. Here is how to tell the difference.

Weeks 4 through 12: the biology behind the device that “stopped working”

Most people who abandon an at-home skincare device do so during the exact window when their skin is doing the most work. The biology of skin collagen remodeling explains the gap between effort and visible change, and it is shorter than most people think.

Devices and topicals together: the protocol that penetrates the skin barrier

Your serum can't reach the tissue layer, and your device can't fix what's going wrong at the surface. Used separately, each solves half the problem. Used together, in the right order and within a 30-minute window, they access a synergy that neither achieves alone.

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Various skincare devices on the shelf

Borrowed from the clinic: protocol design principles that make at-home devices deliver results

Before-and-after lighting setup

How to evaluate before-and-after claims in aesthetic marketing

Woman looking at herself in the mirror

Weeks 4 through 12: the biology behind the device that “stopped working”

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Various skincare devices on the shelf

Borrowed from the clinic: protocol design principles that make at-home devices deliver results

Dermatologists achieve consistently better outcomes than at-home device users, and the device is only part of the reason. The more significant advantage is protocol design: structured treatment plans that optimize how, when, and in what sequence the device is used.
Before-and-after lighting setup

How to evaluate before-and-after claims in aesthetic marketing

Before-and-after images are the most common evidence format in aesthetic marketing. They are also the format most affected by photographic variables that have nothing to do with the treatment being advertised. Here is how to tell the difference.
Woman looking at herself in the mirror

Weeks 4 through 12: the biology behind the device that “stopped working”

Most people who abandon an at-home skincare device do so during the exact window when their skin is doing the most work. The biology of skin collagen remodeling explains the gap between effort and visible change, and it is shorter than most people think.
Topical creams, serums and skincare device

Devices and topicals together: the protocol that penetrates the skin barrier

Your serum can't reach the tissue layer, and your device can't fix what's going wrong at the surface. Used separately, each solves half the problem. Used together, in the right order and within a 30-minute window, they access a synergy that neither achieves alone.

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Borrowed from the clinic: protocol design principles that make at-home devices deliver results

Dermatologists achieve consistently better outcomes than at-home device users, and the device is only part of the reason. The more significant advantage is protocol design: structured treatment plans that optimize how, when, and in what sequence the device is used.

How to evaluate before-and-after claims in aesthetic marketing

Before-and-after images are the most common evidence format in aesthetic marketing. They are also the format most affected by photographic variables that have nothing to do with the treatment being advertised. Here is how to tell the difference.

Weeks 4 through 12: the biology behind the device that “stopped working”

Most people who abandon an at-home skincare device do so during the exact window when their skin is doing the most work. The biology of skin collagen remodeling explains the gap between effort and visible change, and it is shorter than most people think.

Devices and topicals together: the protocol that penetrates the skin barrier

Your serum can't reach the tissue layer, and your device can't fix what's going wrong at the surface. Used separately, each solves half the problem. Used together, in the right order and within a 30-minute window, they access a synergy that neither achieves alone.